Live Streaming Tv – The exponential rise in popularity of live streaming in 2020 During COVID-19 has established an undisputed fact – video will rule the media and marketing industries. Live streaming has saved the live events industry which suffered a major blow during the global lockdown. According to research, a concert trade publication, the industry has recorded a revenue loss of at least $30 billion in 2020. Given the current situation of new lockdowns and surge in COVID19 cases, chances of live events returning to normal any time soon. However, the advantages of live streaming isn’t restricted to the live events industry. Marketers and businesses have realized the limitless reach and impact of video technology across a broad spectrum of audience. A recent study stated that 80% of the audience prefers to watch a video over reading a blog and that video streaming would account for 82% of all Internet traffic. It is safe to assume that live streaming is here to stay even af